Fly Away Paul

Market research & tasteful outreach

Outreach that behaves like a person, not a blast.

Fly Away Paul is a market research, outreach and SEO tool for small businesses. Give Paul a market and a brief. He scours the web for the right people, tells you who's genuinely worth your own words and who to leave well alone, and helps you write something they'll actually want to read. Weighing up a whole new market? He'll map that first — sourced, checked, and honest about what he can't see. And when getting found online is the lever, that's where guided SEO comes in — not a keyword list dumped on your desk, but reading your site, finding the pages you're missing, then writing, publishing and tracking them as they climb, alongside you.

Open the app → See how it works ↓

Pay per search, no subscription needed · he'll tell you when he's found enough

How it works

The best of the tech — with a human's judgement.

Paul blends what machines are good at with what makes people unbeatable: instinct, experience, and the judgement to know when a prospect is worth a deeper dive — or worth leaving well alone.

  1. Tell Paul a space. A market and a short brief — a few quick taps. He reads it back to sharpen it before spending a penny.
  2. He forages, and returns with judgement. Not 500 names — a considered list, each one read and weighed: who to contact, who's receptive, who to miss, and why.
  3. Go deeper on the ones that matter. Sourced, cited research — the angle, the real way in — only on the ones you choose.
  4. Pitch by hand, or run a campaign. The special few get a pitch in your voice. The wider list becomes a paced, tasteful campaign. Never a robot, never a blast.

There's always a human handoff — even the best tech should never make the final call on who you contact. That stays with you.

Outreach

Who's worth your time — and who to skip.

Paul scours the open web and comes back with a verdict on every find: worth your own words, campaign-ready, or a quiet one to leave be. Each carries a one-line read and a link to the brand, so you can size them up before you spend a thing.

Want more? Send Paul (or his quicker colleague Peter) for a sourced dossier — the angle for your approach, the real way in, and whether they're genuinely worth pursuing — only on the ones you pick. You see the exact cost after, every time.

He has a conscience: Paul tells you when a search has found enough, so we're never quietly spending your money.

Pitches

The special few, in your own voice.

The handful worth slowing down for become pitches — a calm writing desk of letters waiting to be written. Paul drafts each one in your voice, grounded in what he found, sent from your own inbox so replies come straight back to you. Warmest of all, and no setup.

Every pitch remembers its research, shows whether it's been dug deep, and quietly starts a gentle follow-up clock once it's gone — so good ones never slip.

Campaigns

Campaign the rest — paced, never blasted.

The wider, promising group becomes a campaign: one honest, personal-feeling note, drafted by Paul, sent a few minutes apart over weekday business hours from a domain you've verified. Sensible daily caps, a quiet eye on who replies. Our kind of batch — never a mail-merge cannon.

A plain checklist keeps you right — who it's from, your message, a verified domain — and nothing sends until it's all green and you say go.

Advertising

Ads that know when to stop.

Fly Away Paul plans, writes and runs small ads for you — on LinkedIn, on Meta (Facebook and Instagram), and on Google search, which we're finishing Google's review to switch on. Never a media plan: one honest play at a time, pointed at the people your research actually found, at a budget you'd not mind losing.

Before a message goes out, Paul can put your name gently in front of the very firms he found — a small, pointed warm-up ad aimed only at that cohort. No list to upload: he targets the exact businesses from your research, so when your note lands you're a name they've already half-seen.

And the part nobody else offers: the ending. Paul watches what an ad brings back and tells you when to switch it off — including for the best reason there is, that your own page has climbed to the top of Google for that phrase and the click you were renting is now free. We never take a percentage of your ad spend, which is precisely why we can afford to say it.

No ad manager required

From research to a real advert — and no need to learn LinkedIn.

LinkedIn's ad tools are powerful, and a maze. You don't go near them. Paul builds the whole thing from our side — the audience, the words, the design, the targeting and bidding — and hands you plain-English controls and an honest read on how it's doing. No dashboards to learn, no jargon to decode. We demystify the lot.

And he points it true: the right roles — founders, owners, heads of marketing — at the exact firms from your research (matched by their domain), plus look-alikes: more companies cut from the same cloth. A real-world advert, made to move the needle.

A word on the plumbing, since you'll be asked to allow it: when you connect Google Ads, LinkedIn or Meta, Fly Away Paul uses that permission to build and manage your campaigns, to read back what they cost and what they brought in, and to stop them once they've done their job. The spend stays on your own account and your own card, we never take a cut of it, and your advertising figures are never used for anything but showing you your own results. Our privacy policy →

Market research · new

Weighing up a new market? Get the map first.

Before you chase anyone, Paul can map the territory. A few taps sharpen a vague idea — “electric cargo bikes” — into a slice worth studying, then he comes back with a sourced briefing: the segments, the players, where the real demand is, and an honest verdict on whether it's worth entering. Every line carries a source you can click.

Then he attacks his own findings. A second model goes back over every claim and tries to take it down — anything that won't stand up against its source is dropped, and what we genuinely couldn't verify is shown plainly. Hallucinated market research is worse than none, so we'd rather find the holes ourselves than hand you a confident guess.

No spin, either way — if a corner's locked up, Paul says “don't.”

Findability · the SEO edge

Can you actually get found? The honest read.

Most market research gives you the size and the players. Ours answers the question that decides it online: can you get found, and what will it cost? Paul pulls real SEO data — not a chatbot's guess — on the phrases that matter to your slice.

You see which keywords are winnable and which are locked (real difficulty scores), roughly what paid presence would cost while your content matures, and who already owns the results. The numbers are real and sourced — Paul only reads them, he never invents one.

Sometimes the most useful answer is “this phrase is locked — go after this one instead.”

Guided SEO · new

The pages you're missing — built one at a time, then watched as they climb.

Findability tells you where you stand. This is where you do something about it — guided, not dumped on your desk. It starts by reading your whole site, page by page — what you already cover, and, more to the point, what you don't. Set that against what your market is genuinely searching for, and the gap falls out: in-demand phrases you've no page for yet, each with its real volume and difficulty. Your site, matched against the market — that's the circle closed.

Then it's paced — not three hundred keywords to drown in, but a short, ordered list of what to build next, easiest wins first. Cornerstones surface too: the hero pages a whole category hangs off, put first so everything you build later links up to them and grows stronger together.

Publish a page and mark it done — it's tracked from day one, the ranking shown moving up or down, honestly. Find the gap, build the page, watch it climb.

“Build this hero first — the rest will hang off it.” The order is the advice.

Guide: how to find your keyword rankings in Google →

Why Fly Away Paul

Research is the whole game.

Really smart research is what separates outreach that lands from the rest. The category today is spray-and-pray — mail-merge cannons that get you blocked, or heavy sales platforms built for SDR teams. This is the tasteful one.

Paul tells you who's genuinely worth your time, helps you write something they'll want to read, and sometimes says “don't email this one — pick up the phone.” And it's built to sharpen itself: the research quietly re-weighs what actually works, so it gets better the more it's used.

The honest story of why we built it →

How we make money

Refreshingly plain.

Pay-as-you-go is the floor — there's no subscription you have to take. Top up your wallet and we add a small piggyback on top of what each search costs us. That's it. We only earn when you actually use Paul, so there's no reason to pad a search.

If you'd rather not count the pennies, two optional plans bundle it into a flat monthly fee — but they're a convenience, never a lock-in. Cancel any time and you're straight back to pay-as-you-go, nothing lost. And if the underlying research gets cheaper, you feel it either way. We'd rather win on the best research per pound than tie you down.

Outreach you'd be glad to receive.

Tell Paul a market and a brief. See who's worth your words in a few minutes — your first research is on us.

Open the app → Say hello