Market research & tasteful outreach
Fly Away Paul is market research, outreach and SEO for a small business, run with judgement. Give him a market and he maps it — sourced, checked and clear about what he can't see. He'll tell you who's worth your own words, who belongs in a campaign, and who to leave in peace, then help you write something people want to read.
When being found is the lever, he reads your site the way Google does — finds the pages you're missing, writes them with you, and watches them climb.
Pay per search, no subscription needed · he'll tell you when he's found enough
The whole house
Every room works the same way: Paul does the reading, shows his evidence, and walks you through the work at a human pace — priced before it runs, clear about what he can't see, with the final call always yours.
A market mapped — who's in it, who's worth your words, who to leave in peace, and whether you can get found.
Outreach →Pitches in your voice from your own inbox, paced campaigns from a verified domain — and a real card in the post for the special few.
Writing & SEO →The pages you're missing, built one at a time in your site's own voice, easiest wins first — then watched as they climb.
Site health →Your whole site walked the way Google reads it, each finding graded by what it costs — and your site's past read too.
Ads →LinkedIn, Google and Meta without the dashboards — one straight play at a time, and Paul says when to switch an ad off.
Visits →Your own visitors' book: who came, where from, which pages — and whether an AI answer sent them.
How it works
Paul blends what machines are good at with what makes people unbeatable: instinct, experience, and the judgement to know when a prospect is worth a deeper dive — or worth leaving well alone.
There's always a human handoff — even the best tech should never make the final call on who you contact. That stays with you.
the research room
Research
Paul scours the open web and comes back with a verdict on every find: worth your own words, campaign-ready, or a quiet one to leave be. Each carries a one-line read and a link to the brand, so you can size them up before you spend a thing. And Paul remembers every business he has ever found, across every search he has run, so each new search starts from what he already knows and gets sharper with every one.
Want more? Send Paul (or his quicker colleague Peter) for a sourced dossier — the angle for your approach, the real way in, and whether they're genuinely worth pursuing — only on the ones you pick. You see the exact cost after, every time.
He has a conscience: Paul tells you when a search has found enough, so we're never quietly spending your money.
the outreach room
Pitches
The handful worth slowing down for become pitches — a calm writing desk of letters waiting to be written. Paul drafts each one in your voice, grounded in what he found, sent from your own inbox so replies come straight back to you. Warmest of all, and no setup.
Every pitch remembers its research, shows whether it's been dug deep, and quietly starts a gentle follow-up clock once it's gone — so good ones never slip.
And for the one or two you'd really like to reach, there's a third way out of the composer: a real handwritten card, Paul's note in your letterhead, printed and posted for a few pounds. No stamps, nothing to buy, one tap. An email is gone by lunch; a card sits on the workbench for weeks.
Campaigns
The wider, promising group becomes a campaign: one genuine, personal-feeling note, drafted by Paul, sent a few minutes apart over weekday business hours from a domain you've verified. Sensible daily caps, a quiet eye on who replies. Our kind of batch — never a mail-merge cannon.
A plain checklist keeps you right — who it's from, your message, a verified domain — and nothing sends until it's all green and you say go.
the ads room
Advertising
Fly Away Paul plans, writes and runs small ads for you — on LinkedIn, on Google search, and on Meta (Facebook and Instagram), where we're finishing Meta's app review to switch it on. Never a media plan, just one move at a time, pointed at the people your research actually found, at a budget you'd not mind losing.
Before a message goes out, Paul can put your name gently in front of the very firms he found — a small, pointed warm-up ad aimed only at that cohort. No list to upload: he targets the exact businesses from your research, so when your note lands you're a name they've already half-seen.
Once an ad is live, Paul keeps watch — closest of all in the first days, with a plain sanity report on what the platform is actually doing with your budget before habits set in. And the part nobody else offers: the ending. He tells you when to switch an ad off — including for the best reason there is, that your own page has climbed to the top of Google for that phrase and the click you were renting is now free. We never take a percentage of your ad spend, which is precisely why we can afford to say it.
No ad manager required
Every ad platform's tools are powerful, and a maze. You don't go near them. Paul builds the whole thing from our side — the audience, the words, the design, the targeting and bidding — on whichever platform fits the play, and hands you plain-English controls with an honest read on how it's doing. No jargon to decode. We demystify the lot.
And he points it true: the right roles — founders, owners, heads of marketing — at the exact firms from your research (matched by their domain), plus look-alikes: more companies cut from the same cloth. A real-world advert, made to move the needle.
A word on the plumbing, since you'll be asked to allow it: when you connect Google Ads, LinkedIn or Meta, Fly Away Paul uses that permission to build and manage your campaigns, to read back what they cost and what they brought in, and to stop them once they've done their job. The spend stays on your own account and your own card, we never take a cut of it, and your advertising figures are never used for anything but showing you your own results. Our privacy policy →
the map room
Market research
Before you chase anyone, Paul can map the territory. A few taps sharpen a vague idea — “electric cargo bikes” — into a slice worth studying, then he comes back with a sourced briefing: the segments, the players, where the real demand is, and a clear-eyed verdict on whether it's worth entering. Every line carries a source you can click.
Then he attacks his own findings. A second model goes back over every claim and tries to take it down — anything that won't stand up against its source is dropped, and what couldn't be verified is shown plainly. Hallucinated market research is worse than none, so we'd rather find the holes ourselves than hand you a confident guess.
No spin, either way — if a corner's locked up, Paul says “don't.”
Findability · the organic edge
Most market research gives you the size and the players. Ours answers the question that decides it online: can you get found, and what will it cost? Paul pulls real SEO data — not a chatbot's guess — on the phrases that matter to your slice.
You see which keywords are winnable and which are locked (real difficulty scores), roughly what paid presence would cost while your content matures, and who already owns the results. The numbers are real and sourced — Paul only reads them, he never invents one.
Sometimes the most useful answer is “this phrase is locked — go after this one instead.”
the writing & SEO room
Guided SEO
Findability tells you where you stand. This is where you do something about it — guided, not dumped on your desk. It starts by reading your whole site, page by page — what you already cover, and, more to the point, what you don't. Set that against what your market is actually searching for, and the gap falls out: in-demand phrases you've no page for yet, each with its real volume and difficulty. Your site, matched against the market — that's the circle closed.
Then it's paced — not three hundred keywords to drown in, but a short, ordered list of what to build next, easiest wins first. Cornerstones surface too: the hero pages a whole category hangs off, put first so everything you build later links up to them and grows stronger together.
Publish a page and mark it done — it's watched from day one: the ranking for its prize phrase shown moving up or down, and whether AI answers have started citing you for it. Alongside sit backlink health — who links to you, weighed for what it's worth, with any broken pages still carrying links named — and a monthly report that says what moved, in sentences. Find the gap, build the page, watch it climb.
“Build this hero first — the rest will hang off it.” The order is the advice.
the site walk
Site health
Paul fetches every page and follows every internal link to see where it lands — dead ends, titles, descriptions, alt text, canonicals — and grades each finding by what it costs, next to a record of what was checked, so a clean bill means something.
He also reads your site's past from the public web archive: old addresses that still take visitors or carry links get a redirect verdict; the rest are dying correctly, and he says so. The whole list exports as a playbook your web team — or an AI assistant — can work through.
the visitors' book
Visits
Fly Away Paul ships with his own visitor tracker — one line on your site, first-party, consent-gated, and never sold to anyone. It answers the questions analytics tools bury: where this week's visitors came from, which pages they landed on, and whether an AI answer sent them.
Then you can simply ask the book. Counted questions are free — "which pages did search send people to this month?" — and Paul reads the whole book for the harder ones, answering in words, not a dashboard.
the press room
Press
Got something worth telling — a launch, a milestone, a story? Paul researches the press on your patch and comes back with named journalists, their beats and verified contact details, plus his read on who'd care and why. Drafts are shaped the way journalists say they want to be pitched — the angle up front — and you send them yourself, from your own inbox, because press is a relationship rather than a send.
The press book then keeps every contact, every touch and every piece of coverage in one place. Paul reads the news wires for pieces naming you and files them against the journalist who wrote them, tells you when a relationship's gone cold, and drafts the small give-first note that warms it up again.
Why Fly Away Paul
Really smart research is what separates outreach that lands from the rest. The category today is spray-and-pray — mail-merge cannons that get you blocked, or heavy sales platforms built for SDR teams. This is the tasteful one: for the thoughtful and the discerning — brands that want to grow without going against the grain of what they stand for.
Paul tells you who's worth your time, helps you write something they'll want to read, and sometimes says “don't email this one — pick up the phone.” And it's built to sharpen itself: the research re-weighs what actually works, so it gets better the more it's used.
How we make money
Pay-as-you-go is the floor — there's no subscription you have to take. Top up your wallet and spend it as you go. Everything Paul does for you is priced the same way: what it actually cost us to run, plus a small piggyback — never a made-up flat price. Before you tap you see what that job has been costing lately, and after it you see the exact figure. We only earn when you actually use Paul, so there's no reason to pad a search — and if the underlying research gets cheaper, you feel it the same day.
If you'd rather not count the pennies, there's one plan — Everything, from £279 a month + VAT, priced by how many brands you run, folding the lot together. One decision, not a comparison. It's a convenience, never a lock-in: cancel any time and you're straight back to pay-as-you-go, nothing lost. We'd rather win on the best research per pound than tie you down.
From the guides
Everything Paul knows about outreach, SEO and getting found — the honest version, free to read.
Tell Paul a market and a brief. See who's worth your words in a few minutes — your first research is on us.